X is moving aggressively into World Cup coverage with a daily video show led by soccer journalist Fabrizio Romano.

Reports indicate the platform will run the series across June and July as the tournament unfolds in North America. Romano, widely known for his transfer reporting and digital video presence, is set to host 40 videos and three live streams. The format points to a steady, day-by-day attempt to capture the constant churn of match reaction, storylines, and fan attention that defines a major global tournament.

X is betting that a familiar football insider can turn the World Cup into daily appointment viewing on its platform.

The decision says as much about X as it does about Romano. Sports remains one of the few categories that reliably pulls huge real-time audiences online, and the World Cup offers weeks of built-in urgency. By anchoring coverage around a creator with a global following, X appears to be chasing a mix of credibility, recurring engagement, and live conversation at a moment when platforms keep searching for programming that can hold users longer.

Key Facts

  • Fabrizio Romano is set to lead a daily World Cup video series for X.
  • The reported plan includes 40 videos and three live streams.
  • The show is expected to run through June and July.
  • The coverage will track the World Cup as it plays out in North America.

Romano brings a built-in audience and a distinct style shaped by short-form, fast-turnaround football coverage. That matters in a tournament environment where momentum shifts by the hour and viewers want updates that feel immediate. Sources suggest X sees that rhythm as a natural fit for its platform, where breaking sports news, reaction, and argument already travel fast.

What happens next will test whether X can turn event-driven sports chatter into a more durable media product. If the show lands, it could strengthen the platform's case for more creator-led sports programming tied to major live events. If it stalls, it will underline how hard it remains to convert attention around a global spectacle into repeat viewing that stays on one platform.