“The Devil Wears Prada 2” hit theaters like a stiletto on marble, seizing the box office lead with $32.5 million on Friday from 4,150 North American locations.
The strong opening gives 20th Century Studios an early win and positions the sequel for a domestic debut between $75 million and $80 million, according to reports. That range would make the film an immediate commercial force, not just a nostalgia play. Audiences appear to have turned out in large numbers for a follow-up that leans on a well-known title while testing whether fashion-world drama still carries real theatrical heat.
Everybody wants a sequel to matter. This one looks like it might actually deliver at the box office.
Key Facts
- “The Devil Wears Prada 2” earned $32.5 million on opening day.
- The film played in 4,150 theaters across North America.
- Reports indicate the movie is targeting a $75 million to $80 million opening weekend.
- The sequel finished Friday at the top of the domestic box office chart.
The result matters beyond one weekend. Studios have spent years mining familiar brands, but not every sequel converts recognition into ticket sales. This one appears to have done exactly that, at least out of the gate. The opening-day haul suggests interest extends beyond core fans of the original film and into a broader moviegoing crowd willing to show up quickly.
That momentum now faces the real test of the weekend: whether Friday’s surge holds through Saturday and Sunday, and whether strong early sales translate into staying power. If the current projections hold, the film will give exhibitors a notable late-summer boost and offer another signal that audiences still respond to theatrical events tied to recognizable cultural touchstones. What happens next matters because a breakout debut can shape how aggressively studios pursue the next wave of legacy sequels.