‘The Devil Wears Prada 2’ marched into theaters with the kind of opening-night swagger studios crave, posting $10 million in previews and immediately planting its flag in the summer box office.
The early number matters beyond pure dollars. Reports indicate the 20th Century release reunites Anne Hathaway, Meryl Streep, Stanley Tucci and Emily Blunt, bringing back a cast that helped turn the original film into a lasting pop-culture force. This time, that built-in recognition appears to have translated into immediate ticket sales, giving theater owners and Hollywood executives an early read on audience appetite for a familiar brand with proven star power.
A $10 million preview launch gives summer movie season an early message: audiences still show up when a known property returns with the right cast and timing.
The film also arrives with another distinction: it stands as the first female-led property to launch the summer box office. That detail gives the debut extra weight in an industry that still treats female-driven franchises as a question mark when release calendars tighten and blockbuster stakes rise. Sources suggest the strong preview turnout could reshape the conversation, especially if the film converts early curiosity into a broader weekend surge.
Key Facts
- ‘The Devil Wears Prada 2’ earned $10 million in previews.
- The film comes from 20th Century.
- Original stars Anne Hathaway, Meryl Streep, Stanley Tucci and Emily Blunt return.
- It is the first female-led property to kick off the summer box office.
For studios, the result taps into two powerful currents at once: sequel demand and audience affection for recognizable ensembles. The original title never fully left the culture, and the sequel now benefits from years of meme status, streaming rediscovery and fashion-world cachet. If those factors hold through the weekend, the movie could do more than open well — it could prove that legacy follow-ups aimed at adults and broad mainstream audiences still command real theatrical energy.
What happens next will determine whether this is a hot start or a genuine summer turning point. Weekend totals will show whether nostalgia can sustain momentum beyond opening previews, and the industry will watch closely for what the film says about female-led studio fare in prime release corridors. If the strong debut holds, ‘The Devil Wears Prada 2’ may do more than sell tickets — it may reset assumptions about who drives the season’s biggest openings.