The Devil Wears Prada 2 steps onto the runway with a sharp $10 million in previews, giving the sequel an early box office stride that demands attention.

Sources indicate 20th Century Studios began previews at 2 p.m. Thursday, and the early haul puts the film in solid commercial territory out of the gate. Reports suggest the $10 million figure marks a strong start for a follow-up to a title with deep pop-culture recognition, especially as studios look for sequels that can turn nostalgia into ticket sales.

A $10 million preview launch does not guarantee a blockbuster weekend, but it puts The Devil Wears Prada 2 in the conversation immediately.

The early number lands just below last summer’s Thunderbolts*, which opened with $11.5 million in previews on its way to a $74.3 million debut, according to the source report. It also sits near Disney’s The Little Mermaid, which posted $10.3 million in previews. Those comparisons matter because they give the industry a rough measuring stick for where audience interest stands before the full weekend picture comes into focus.

Key Facts

  • Reports indicate The Devil Wears Prada 2 earned $10 million in Thursday previews.
  • Preview screenings began at 2 p.m. Thursday, according to sources.
  • The early total trails Thunderbolts* at $11.5 million in previews.
  • The figure sits close to Disney’s The Little Mermaid at $10.3 million in previews.

What makes this opening notable is not just the raw number, but the lane it places the film in. A fashion-centered sequel does not usually play by superhero rules, yet this debut suggests broad curiosity and recognizable brand power. The early turnout points to an audience that wants familiar IP, but not only from comic-book universes or animated remakes.

The next test comes fast: whether preview interest turns into a full-weekend surge. Box office watchers will now track Friday momentum, audience reception, and whether the sequel can hold its appeal beyond opening-night fans. If the current pace continues, The Devil Wears Prada 2 could do more than cash in on nostalgia — it could show that legacy franchises still have room to surprise the market.