Pijama has taken its first concrete step into the film marketplace, striking inaugural commercial deals with a cluster of established sales companies as Pablo and Juan de Dios Larraín push their new TVOD platform into circulation.

Reports indicate the platform has reached agreements with MK2, Alpha Violet, Visit Films, Les Films du Losange, Electric Shadow and Utopia Films. That lineup gives Pijama an immediate foothold across the independent film world and signals that the venture has attracted early confidence from companies that already move international titles through a crowded and competitive market.

Pijama now faces the real test for any new film platform: turning industry interest into a sustainable outlet for movies that struggle to find buyers.

The pitch behind Pijama appears straightforward: give producers another route for films that do not secure traditional sales. In a business where many titles premiere with ambition but leave the market without meaningful distribution, that promise lands on a real pain point. The Larraíns, known for films including "Jackie," "Spencer" and "Maria," bring name recognition and industry relationships, but the platform still needs to prove that it can deliver revenue and visibility, not just an alternative pipeline.

Key Facts

  • Pijama is a newly launched TVOD platform from Pablo and Juan de Dios Larraín.
  • The company has signed first deals with MK2, Alpha Violet, Visit Films, Les Films du Losange, Electric Shadow and Utopia Films.
  • The platform aims to serve producers whose films do not sell through traditional channels.
  • The move marks Pijama's first major commercial expansion into the film market.

The timing matters. Independent film distribution remains under pressure, and many producers face shrinking options once festival buzz fades or buyers pass. A platform built around transactional video on demand offers one answer, especially for titles that sit in the gap between critical interest and commercial pickup. Sources suggest Pijama wants to occupy that gap rather than compete head-on with broad subscription streamers.

What comes next will determine whether Pijama becomes a useful market tool or just another well-connected experiment. The next phase likely hinges on the films it attracts, how widely it can surface them to paying audiences, and whether producers see real returns. If the model works, it could give unsold films a clearer path to market and add a new pressure point to an industry still searching for smarter distribution.