PETA Targets Animal Skins With ‘Devil Wears Prada’ Ad

PETA is taking its campaign against animal-derived fashion straight to the big screen with a playful ad that borrows the iconography of The Devil Wears Prada to press for a ban on all animal skins in fashion.

The group’s new spot will run for two weeks before showings of The Devil Wears Prada 2 in 100 theaters across the United States, according to reports tied to the rollout. The campaign leans on a recognizable cultural reference point to reach audiences where fashion, celebrity, and entertainment overlap — and where activism can ride the same wave of attention.

PETA is using a familiar fashion-world fantasy to force a less glamorous question into view: what, exactly, should style cost?

Details released so far suggest the ad includes a playful nod to the original film, including a Stanley Tucci look-alike, while pivoting the joke toward a sharper critique of the use of animal skins. That approach fits a long-running strategy from PETA: pair pop culture with provocation, then use humor to pull viewers toward a more direct moral argument.

The timing matters. Fashion remains one of the most visible battlegrounds in the broader debate over animal welfare, branding, and consumer choice. By targeting theatergoers ahead of a high-profile sequel, PETA is not just chasing attention; it is trying to attach its message to a moment when audiences already feel primed to think about image, status, and what the industry celebrates.

What happens next will depend on whether the campaign breaks out beyond the theater lobby and into the wider fashion conversation. If it does, PETA may succeed in turning a nostalgic movie tie-in into fresh pressure on designers, labels, and shoppers. That matters because cultural arguments often move markets long before policy or industry rules catch up.