Lionsgate Names Amanda Kozlowski Marketing President

Lionsgate has handed one of its most important studio jobs to a longtime insider, naming Amanda Kozlowski president of worldwide marketing for its Motion Picture Group.

The move turns an interim assignment into a permanent power role. Kozlowski already served as the studio’s interim head of marketing, and her promotion signals that Lionsgate wants continuity as it steers some of its biggest film brands. The company says she will keep shaping both brand strategy and franchise strategy across the slate.

Lionsgate is betting on an in-house strategist to drive the next phase of its film marketing machine.

That matters because the portfolio at stake includes some of the studio’s most valuable names. Reports indicate Kozlowski will help guide strategy for tentpole properties including John Wick, Saw, and The Hunger Games, alongside the broader theatrical lineup. In a film business that increasingly lives or dies on franchise momentum, marketing leadership now reaches far beyond posters and trailers.

Kozlowski arrives in the role with institutional knowledge that outside hires rarely match. The studio described her as a longtime executive strategist, a profile that suggests Lionsgate values internal alignment as much as headline-making change. For a company managing recognizable franchises in a crowded theatrical market, that kind of consistency can shape how films get positioned, how audiences get targeted, and how sequel-era brands stay fresh.

What comes next will show how much this promotion affects Lionsgate’s release strategy in real time. As the studio develops the next chapters of its best-known properties, Kozlowski will likely play a central role in deciding how those films reach audiences and how Lionsgate presents its brand in a volatile box office climate. This is more than a personnel update; it is a signal about who will help define the studio’s next act.