Lionsgate Elevates Amanda Kozlowski to Marketing President

Lionsgate has handed Amanda Kozlowski one of the studio’s most important film jobs, elevating the longtime strategist to president of worldwide marketing for its Motion Picture Group.

The promotion turns an interim assignment into a permanent leadership post and puts Kozlowski at the center of how Lionsgate sells itself to moviegoers around the world. Reports indicate she will continue to help shape the studio’s brand strategy and franchise strategy, a portfolio that includes some of its most recognizable properties such as John Wick, Saw, and The Hunger Games.

Lionsgate’s decision signals a clear priority: tighten the link between franchise planning and the way the studio presents its films to audiences worldwide.

Kozlowski arrives in the role with deep institutional knowledge. The company describes her as a longtime executive strategist, a background that suggests Lionsgate values continuity as much as reinvention. In a business where marketing now stretches far beyond trailers and posters, that kind of strategic oversight can shape release momentum, franchise longevity, and even how investors read a studio’s future.

The timing matters. Studios across Hollywood continue to lean on proven intellectual property while fighting for attention in a crowded entertainment market. Lionsgate’s move suggests it wants a unified hand on the wheel as it develops and markets tentpole releases, especially franchises that already carry global recognition and fan loyalty.

What comes next will show how much influence this role truly carries. As Lionsgate maps future releases and franchise expansions, Kozlowski will likely play a visible part in deciding not just how films reach audiences, but how the studio defines its identity in an increasingly franchise-driven business. That makes this promotion more than an internal personnel update; it is a signal about where Lionsgate plans to compete.