Hisense Slashes UR9 RGB LED TV Prices on Launch Day

Hisense opened the UR9’s launch with a jolt: a same-day price cut that instantly changed the math for one of this year’s most closely watched TV releases.

The company’s new UR9, described in reports as the first RGB LED TV to arrive this year, now lands far below the prices originally revealed. The 65-inch model is listed at $1,999, while the 75-inch version sits at $2,999 and the 85-inch at $3,999. Reports indicate those figures mark reductions of roughly $1,500 to $2,000, a sharp drop for a product that had barely reached consumers.

The move signals more than a simple discount. It suggests Hisense wants to seize momentum early in a premium TV market where price often decides whether curiosity turns into a purchase. By cutting the entry points across multiple screen sizes, the company puts immediate pressure on rivals and gives shoppers a reason to pay attention to RGB LED before the category settles into familiar pricing patterns.

Hisense didn’t just launch a new TV — it reset the conversation around what a first-wave RGB LED set should cost.

What remains unclear matters almost as much as the markdown itself. The 100-inch UR9 still has no updated price, according to the available information, leaving open the question of whether Hisense plans to extend the same aggressive strategy to its largest model. Sources suggest the company may still be calibrating how far it wants to push value in the ultra-large segment, where margins and demand can shift quickly.

The next few weeks will show whether this launch-day cut becomes a one-off headline or the opening move in a broader pricing fight. If buyers respond, rivals may need to answer fast, and RGB LED could reach more living rooms sooner than expected. That matters because early pricing often shapes an entire category’s future, not just one company’s sales chart.