DraftKings has aimed its latest betting pitch straight at Sunday’s sports calendar, dangling $100 in bonus bets for users who place a first wager of just $5.

The offer, as described in reports tied to Sunday’s NBA and NHL action, gives new customers bonus bets instantly after that opening wager. The promotion highlights two matchups in particular: Raptors-Cavaliers in the NBA and Lightning-Canadiens in the NHL. That framing matters because sportsbooks rarely market these deals in the abstract; they attach them to live games that can pull in casual fans and first-time bettors.

Key Facts

  • DraftKings is promoting $100 in bonus bets.
  • The offer applies after a first wager of $5.
  • Sunday’s featured games include Raptors-Cavaliers and Lightning-Canadiens.
  • The promotion targets both NBA and NHL bettors.

The strategy reflects a familiar playbook in the online betting race. A modest entry point lowers the barrier for new users, while the promise of instant bonus bets creates urgency around a specific window of games. In this case, Sunday’s schedule gives DraftKings a simple message: sign up, place a small wager, and get extra betting value tied to high-visibility league action.

A small first bet and instant bonus credits make Sunday’s NBA and NHL slate less about the games alone and more about the battle for new sportsbook customers.

What the promotion does not do, at least from the signal available here, is change the underlying risk of betting. Bonus bets can encourage more activity, but they do not guarantee returns, and readers still need to weigh terms, eligibility rules, and location restrictions before signing up. Reports indicate the campaign centers on customer acquisition as much as game-day excitement, a sign of how aggressively sportsbooks continue to compete for attention in crowded sports windows.

The next step will come quickly: whether Sunday’s featured matchups convert interest into sign-ups and repeat use. That matters beyond one promotion, because these offers reveal where sportsbooks see growth — not only in major events, but in ordinary regular-season games that can still drive traffic, deposits, and long-term customer habits.