Disney+ is widening its push in Mexico with a new TV Azteca agreement that puts MasterChef México 24/7 on the platform as both a streaming event and a test of how far nonstop reality TV can travel online.

The expanded deal brings the upcoming season to Disney+ starting May 17, alongside TV Azteca’s broadcast of two-hour primetime episodes. Reports indicate the platform will carry rights to livestream the round-the-clock format, giving viewers a second way into the show beyond scheduled television. That move matters because it shifts Disney+ from simply hosting library content to chasing more immediate, habit-forming viewing.

Disney+ and TV Azteca are betting that always-on reality TV can keep viewers inside the streaming platform far longer than a traditional weekly episode.

The series comes from Banijay Americas’ EndemolShine Boomdog and is described as a fully around-the-clock reality production. Sources suggest that positioning gives Disney+ something more than another cooking competition: it delivers a live, ongoing feed designed to reward constant check-ins, social chatter, and fan loyalty. In a crowded streaming market, that kind of format offers a clear reason for viewers to return daily instead of waiting for the next major release.

Key Facts

  • Disney+ expanded its content agreement with TV Azteca in Mexico.
  • MasterChef México 24/7 will launch on Disney+ on May 17.
  • TV Azteca will also air two-hour primetime episodes of the series.
  • The show comes from Banijay Americas’ EndemolShine Boomdog and is billed as a 24-hour reality format.

The broader significance sits beyond one title. Streaming companies keep searching for programming that feels urgent, communal, and hard to pause. Sports already do that. News can do it. A 24-hour reality feed tries to capture some of the same energy, especially in a market where local partnerships can shape subscriber growth as much as global franchises. For TV Azteca, the arrangement also extends the reach of one of its most recognizable entertainment brands.

What happens next will show whether this format can turn curiosity into routine viewing. If the livestream draws sustained attention, Disney+ could strengthen its case for more local, live, and event-style programming in Mexico and beyond. That matters because streamers no longer compete only on size; they compete on relevance, and the services that keep audiences coming back between marquee premieres stand to gain the most.