The runway looks crowded, but The Devil Wears Prada 2 just marched to the front with a sharp early box office debut.

Disney reports that 20th Century Studios’ sequel pulled in $10 million from Thursday night previews in the U.S., a strong first signal for a film arriving with built-in recognition and broad commercial appeal. Overseas, the picture moved even faster: reports indicate the global tally already reached $50.5 million after opening in 35 markets on Thursday. That puts the film on track for a worldwide opening close to $180 million, according to the latest forecast.

Key Facts

  • Disney says the film earned $10 million in Thursday night U.S. previews.
  • Global box office has already climbed to $50.5 million.
  • The film opened in 35 international markets on Thursday.
  • Current forecasts point to an opening near $180 million worldwide.

The numbers matter because they suggest more than simple sequel curiosity. A $100 million production needs momentum early, and this launch gives the studio exactly that. The opening also shows how recognizable brands still cut through a noisy theatrical market, especially when they combine nostalgia, global reach, and a title audiences already understand in a second.

Early returns suggest The Devil Wears Prada 2 didn’t just reopen a familiar brand — it turned that familiarity into immediate global demand.

The international side may prove especially important. Sources suggest the film’s broad start across Europe helped drive the first wave, with markets including Germany and Spain in the initial rollout. That kind of early overseas traction can reshape the opening-weekend narrative quickly, particularly for a sequel that depends on both older fans and younger moviegoers discovering the franchise in theaters rather than at home.

The next 48 hours will show whether preview heat turns into a true breakout. If the film holds pace through the weekend, Disney and 20th Century Studios could claim one of the stronger entertainment launches of the season — and send another clear message to Hollywood that familiar, globally marketable titles still command attention when the rollout hits with precision.