Artificial intelligence may threaten old media models, but Citigroup dealmaker Christina Mohr says it can also make media intellectual property more valuable.
Mohr, Citi’s global chair of M&A, discussed the issue alongside Latham & Watkins partner Ian Nussbaum on Bloomberg Deals with Dani Burger and Michelle Davis, according to Bloomberg. The conversation landed at a moment when media executives, investors, and lawyers keep circling the same question: does AI erode the value of original content, or does it create new ways to monetize it?
The central argument from Citi’s side is clear: AI does not only disrupt media assets — it can also increase the strategic importance of strong intellectual property.
Key Facts
- Christina Mohr, Citigroup’s global chair of M&A, said AI can be positive for media IP.
- Ian Nussbaum of Latham & Watkins joined the discussion on Bloomberg Deals.
- The segment focused on how AI intersects with media value and dealmaking.
- Bloomberg identified the discussion as part of its business coverage.
That view matters because media IP now sits at the center of a larger fight over ownership, licensing, and bargaining power. Reports indicate that companies with recognizable libraries, franchises, and protected content may hold stronger positions as AI tools expand. If that logic holds, buyers and sellers could start treating premium IP not as a legacy asset, but as a more critical piece of future strategy.
Nussbaum’s presence in the conversation also underscores how quickly legal and transaction issues have fused. AI’s role in media no longer belongs only to engineers or studio executives. It now shapes negotiations, due diligence, and the assumptions behind valuations. Sources suggest that as boards weigh partnerships, acquisitions, and licensing deals, the ability to control and defend IP could become even more important.
What happens next will reach beyond one interview or one sector. If major advisers continue to frame AI as a value driver for media IP, that could influence how dealmakers price content companies and how owners protect their catalogs. For investors and executives, the message is straightforward: in an AI market, original media assets may not lose relevance — they may become more essential.