CBS enters 2026 with a clear message: the NFL remains its biggest stage, and the network plans to fill it with wall-to-wall football.
The broadcaster has rolled out its 2026 NFL schedule with more than 100 regular-season games, according to the network’s announcement. The headline matchup sends the Cowboys and Ravens to Rio de Janeiro, a move that underscores the league’s push beyond the United States and gives CBS an early tentpole game with broad national reach.
Key Facts
- CBS says it will air more than 100 regular-season NFL games in 2026.
- The schedule includes a Cowboys-Ravens game in Rio de Janeiro.
- The announcement follows what CBS describes as a record-breaking 2025 season.
- The slate highlights both the NFL’s scale and its international ambitions.
That Rio game stands out for more than its setting. The Cowboys bring one of the league’s largest audiences, while the Ravens offer consistent on-field relevance, giving CBS a matchup that can travel across markets and time zones. Reports indicate the network sees the game as both a ratings driver and a marker of how central international events have become to the NFL calendar.
CBS is betting that a bigger NFL package and a marquee game in Rio can turn last season’s momentum into another year of outsized reach.
The timing matters. CBS Sports comes off what it calls a record-breaking 2025 season, and the 2026 schedule suggests the network wants to press that advantage rather than protect it. More games mean more windows to hold audience attention, more chances to anchor weekends, and more leverage in a sports media market where live rights still set the pace.
What comes next will show whether that strategy pays off. As the season approaches, attention will shift to broadcast windows, featured matchups, and how prominently CBS positions its international showcase. For viewers, the stakes look simple: more NFL on a major network. For CBS and the league, the bigger question is whether global games and an expanded slate can keep football’s audience growing even after a banner year.