Blackstone Buys Majority Stake in Skroutz

Blackstone has struck a deal to take a majority stake in Greek online marketplace Skroutz, widening its reach in Greece and putting one of the country’s best-known digital commerce platforms under new ownership.

The transaction will see Blackstone acquire the stake from CVC Capital Partners, according to the news signal, though the terms were not disclosed. That leaves key questions unanswered for now, including valuation, timing, and how the ownership shift will affect Skroutz’s strategy. Even so, the core message is clear: a major global investor sees room to grow in Greece’s online retail market.

Blackstone’s move into Skroutz points to a bigger bet on Greece’s digital consumer economy.

Skroutz sits at the intersection of e-commerce, price comparison, and online shopping behavior, which makes the deal more than a simple portfolio swap. For Blackstone, the acquisition appears to fit a broader playbook: buy into platforms with strong local positions and use scale, capital, and operational pressure to drive the next phase of growth. Reports indicate the purchase also expands the firm’s footprint in the Mediterranean country, where international investors have shown renewed interest.

The deal also says something about the market around it. Private capital continues to target digital businesses with established brands and embedded customer habits, especially in countries where online commerce still offers room to deepen. Sources suggest investors increasingly view Greece as a place where consumer tech and digital infrastructure can support larger, longer-term bets.

What comes next will matter as much as the acquisition itself. Investors, merchants, and customers will watch for signs of expansion, investment, or strategic changes at Skroutz once Blackstone takes control. If the firm backs growth aggressively, the transaction could become a marker for how global capital reshapes local e-commerce platforms across Southern Europe.